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Easy interface to administer translations. One can control exactly what each translator can see and they love using it. The interface also makes it easy to see what translations are missing as well as split up your application into different namespaces.
Great integration into front end javascript. We are using VUE and there is an excellent 2 way flow where the site can pull the translations, but also use the API to send new keys.
The pricing is different from other services, but much more fair. You pay more if you use more, rather than one giant fee.
The support is prompt and very helpful.
If the site is not business critical, the translate all via Google Translate is a great feature!
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Seamless developer integration and not having to rebuild our React and Flutter apps on every little content change saved our small start up team a lot of time and effort.
The "InContext Editor" made it very easy for our content writers and designers to be able to edit text content without effort.