What is i18n and what is its purpose (2024) | locize

What is i18n

Today you're going to be introduced to a topic every growing business should be aware of.

Find out more about the popular Big Mac from McDonald's and how it relates to this topic.

In fact, this is the same topic that has helped many of our clients in growing even faster.


The number 18 stands for the letters in 'internationalization' between 'i' and 'n,' making 'i18n.' It helps adapt products for global markets, including different languages and cultural preferences.

It's a way to shorten the word 'internationalization' for quicker and more efficient writing.

i18n term

There is an easy way to master all your needs for i18n in relation to software.

The best part?

You don't need to make a huge investment in a technology stack.

Let's get started.

Table of contents

What is internationalization

In general, it refers to the process of bringing businesses into international markets. Usually, a company like this is run by a leader who thinks worldwide and knows a lot about different cultures. If you want to take your company global, there's a big need to adapt your app, website, or documents for local markets.

During this business transformation, the managers of those businesses must consider the new culture, region, and language. 'i18n' as word is well known in the software industry.

We're in a digital age that's speeding up. The software business has its way of working, helping with digital tasks as it moves into new areas.

This help is often called localization. The words 'internationalization' and 'making software global' mean the same thing. So, 'i18n' is just a short way to say a business is going global.

international business

It is not always given the attention it deserves

In our opinion, the process of managing software to support local circumstances is in growing companies still a manual procedure. In this stage the company is in, a professional way is appreciated for the clients. Here are some interesting facts about internet surfers in Europe that showing how important localization is:

  • Only a fraction of enterprises uses advanced digital technologies
  • 56% of individuals in the EU have at least basic digital skills

This demonstrates that only a few businesses are utilizing technology as they should today. According to the article, many more people will develop digital skills over the next decade.

If you are a growing international business, i18n can assist you in meeting the needs of internet users. Similarly, using advanced digital technologies will help you enhance the quality of your products or services.

Data from the US Bureau of Economic Analysis shows that US companies are serving more customers from other countries. Over the last few years, there's been an increase of over 15%

These figures show that every company must be aware of the internationalization of its operations, particularly its software. The software can be viewed as the primary means of achieving digital transformation. This leads us to the next subject on which you should brush up on your internationalization knowledge:

The different steps during internationalization

This can serve as a step-by-step guide:

  • Build your team
  • Evaluate the right translation management software
  • Preparing your software (date, time, strings, languages, etc.)
  • Take care of compliance
  • Optimize marketing in app store and search engines
  • Test your localization
  • Learn and amend your solution

During the process, you can use an i18n framework to get your software ready. In our ecosystem we have the i18next-framework which is more than just a collection of basic i18n functionalities (plurals, context, interpolation, format). It offers a comprehensive solution for localizing your product from the web to mobile and desktop.

Bonus Tip

Who better to understand a culture than those who live within it? Make use of local specialists in each of your target markets. As a result, your team will be able to provide users with the most accurate, user-experience possible.

This is definitely a key part of the i18n strategy. Using a translation marketplace can quickly get you a translator, making your i18n much more successful.

Misconceptions of i18n

Myth 1: i18n Is Only Important for Multinational Companies

Some think i18n is just for big global companies, but that's not true. Nowadays, even small businesses can gain from i18n. By offering your app in different languages, you can reach more customers and boost your income. Who wouldn't like that?

Myth 2: i18n Is Just Translation

Many people wrongly believe that i18n is just translating text. But it's much more. It includes changing user interfaces, date and time formats, and even adapting to local customs like currency symbols and measurement units. So, i18n isn't just about using Google Translate. It's about making your product fit for different cultures.

Myth 3: i18n Is Too Expensive and Time-Consuming

Some developers believe that implementing i18n in their application is too expensive and time-consuming. Sure, it may take some extra effort up front, but the benefits far outweigh the costs. By making your application available to users around the world, you can reach new markets and increase your profits. And with translation management system, like locize, implementing i18n has never been easier or more affordable.

Myth 4: i18n Is Only Relevant to Certain Industries

Some think i18n matters only for specific fields like e-commerce or travel, but that's incorrect. Almost every app can use i18n, from social networks to games. Everyone should get to use an app in their language and cultural context. Play the game and see how you can prepare your app for localization!

Myth 5: i18n Is Only Relevant to Non-English Languages

Some people believe that i18n is only relevant to non-English languages, but that's not true. i18n is crucial for English apps too. Not everyone speaks English as their first language, and English-speaking countries have their own cultures and language styles. With i18n, your app can work well for all English speakers, no matter where they are from

The benefits of i18n-localization

By picking the right partner, you can offer complete localization automation that fits seamlessly into your ongoing delivery process.

  • Increase your consumer base
  • Increase internet users' contentment (user-experience)
  • Enter new markets quickly and strategically
  • Reduce your time, money, and effort
  • All languages' source code is centralized, making future modifications simple
  • The internet market's reach is rapidly expanding
  • Use global marketing to your advantage

Businesses should study local consumer behaviors to tailor their product offerings and marketing strategies.

Using the Big Mac Index as an example, it gives a basic way to see how prices vary worldwide, because the Big Mac is standardized globally.

big mac

, compared to the U.S. ($5.58) and the Euro area ($5.82), highlights the significance of adapting product pricing and strategies through internationalization (i18n) to account for local market conditions and consumer purchasing power.

The fact that a Big Mac costs $7.73 in Switzerland, versus $5.58 in the U.S. and $5.82 in the Euro area, shows how important it is to adjust prices and strategies for different markets through internationalization (i18n). This takes into account the local market situations and how much people can pay.

But it's not just about changing prices. Localization also means changing products, marketing, and the customer experience to fit local cultures and expectations. Companies need to understand these cultural differences and customize their products and services to meet them.

Grow global with locize

We at locize are specialists to make your internationalization a success story.
➡️ Check out the features of our localization management platform

How are developers affected from it

This is where localization, or l10n, comes into play. It's a part of making software global, or internationalization (i18n), focusing on adapting software or services for different markets. The developers working on this are key to the success of making your product global.

i18n is how developers get software ready for use in countries outside where the company is based.

They also play a role in how well your content does in search engines like Google. If your website offers content in various languages or for different places, you can improve how it shows up in Google searches.

This guide will help you on that.

What is software-localization

When adapting a web product to a new customer base in a different region, a developer must take care of software localization. Typically, the process necessitates the complete modification of text and multimedia for a software product.

Since JavaScript and its frameworks are among the most popular programming languages today, it's important to explore how JavaScript applications can be adapted for a global audience.

Following three main points with JavaScript are very well for localizing any application or website:

  • JavaScript can detect the user’s preferred locale before giving them the option to manually select their own. This increases the user-experience and will result in more trust for your brand.
  • There are functions help to handle right to left languages like Arabic or Persian. This ensures to expand also to countries with right-to-left language.
  • If you don't want to reinvent the wheel, you can select a library that includes plugins for almost every situation. For example, i18next is an excellent choice for medium and large applications that require a significant amount of internationalization.

Find your way of i18n

This guide of JavaScript localization helps you find the right solution for your software-localization need with JavaScript. In this guide, you'll also find details on managing locales in applications using React, Vue, Angular, and other supported frameworks like Flutter and Rails, among others.

How to measure the success

You might be wondering how to monitor your project's internationalization progress. Questions may arise: How many translations remain incomplete? Are visitors accessing localized content on the website? Is the code meeting quality standards?


The integration of locize brings you the extra level of tracking and support. Accessing crucial project data through the locize dashboard saves you countless hours otherwise spent on localization tasks.

locize help to measure the progress:

  • Allows for continuous localization
  • Reporting on progress
  • Reporting on usage
  • Keep track of new translations
  • Discover translated, fuzzy, warning, or untranslated keys.
  • Obtains your missing keys and sends them directly to the project
  • Track user metrics on individual level (e.g. words)
  • Review workflow when user changes language data as well as history of it
  • Detect issues in the translation-keys

Find out more at the locize documentation for issue detection.


How do you handle internationalization for your application? Let us know by sending an email to [email protected] or leaving a comment on X or facebook.

The term "i18n" is commonly linked with the software industry. It involves the operational procedures required when a company expands into new markets or countries. i18n involves a full-fledged industry that emerged to assist clients in adapting their software, websites, or video games. If you want to learn more about "what is i18n," the following links may be helpful.

➡️ Create a free new user account for advanced i18n-experience with locize

➡️ Check out real examples at website-localization